Privacy Policy
 

Gundam Base UK Rewards Privacy Policy

Effective Date: 29 June 2026 
Last Updated: 29 June 2026

Bandai Namco Amusement Europe Limited ("we," "us," or "our") values your privacy and is committed to protecting the personal information of our customers participating in the Gundam Base UK Rewards program. This Privacy Policy explains what information we collect, how we use it, and your rights regarding your personal data.

Bandai Namco Amusement Europe Limited is the data controller responsible for the personal information collected through the Gundam Base UK Rewards programme.
For any questions about this Privacy Policy, please contact us at gbaseuk.privacypolicy@bandainamco.co.uk or by post at:
Bandai Namco Amusement Europe Limited
37-39 Kew Foot Rd
London TW9 2SS

 1. Information We Collect

 1.1 Personal Information
When you join Gundam Base UK Rewards, we may collect the following personal information:

- Contact Information: Name, email address, phone number, and mailing address.
- Account Information: Account identifiers such as your Gundam Base UK Rewards ID, loyalty program details, and transaction history.
- Profile Information: Information such as date of birth, gender, preferences, and any custom fields required by the loyalty program.

 1.2 Transaction Information
We collect information on qualifying purchases and redemptions, including transaction amounts, dates, and item details to award points and offer rewards as part of Gundam Base UK Rewards. Customers may also be required to submit receipt images and related transaction details in order to verify qualifying purchases and prevent fraudulent activity.

 1.3 Technical Information
To improve our app experience, we may collect information such as your IP address, browser type, device type, and operating system.

 2. How We Use Your Information

 2.1 To Operate Gundam Base UK Rewards
We use your information to manage your participation in the loyalty program, including awarding points, redeeming rewards, maintaining account information, and communicating with you regarding your account status and program updates.

 2.2 To Improve User Experience
We use aggregated and anonymised data to analyse program performance, understand customer preferences, and enhance the user experience of Gundam Base UK Rewards.

 2.3 Marketing Communications
With your consent, we may use your contact information to send you promotions, offers, and updates about Gundam Base UK Rewards. You can opt out of these communications at any time by following the unsubscribe instructions included in the messages.

2.4 Legal Basis for Processing
We process personal information on the following legal bases:
• Performance of a contract – to administer and operate the Gundam Base UK Rewards programme.
• Legitimate interests – to improve programme performance, analyse customer engagement, maintain security, and prevent fraud.
• Consent – where required for marketing communications.
• Legal obligations – where processing is required to comply with applicable laws and regulations

 3. Sharing Your Information

 3.1 Service Providers
We may share your information with trusted third-party service providers who assist us with program administration, such as email delivery, customer support, analytics, and IT services. All service providers are bound by confidentiality agreements and are authorised to use your information only as necessary to provide their services.

 3.2 Legal Compliance
We may disclose your personal information if required by law or in response to valid legal requests, including subpoenas or court orders.

 3.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the acquiring entity as part of the transaction. We will notify you if such a transfer occurs and explain your options regarding your information.

 4. Data Security

We implement appropriate security measures to protect your personal information from unauthorised access, alteration, and disclosure. Although we strive to use industry-standard security protocols, no method of transmission over the internet is entirely secure. Therefore, we cannot guarantee the absolute security of your information. We may also use personal information, transaction data, and account activity to detect, investigate, and prevent fraud, abuse of the loyalty programme, and other unauthorised activities.

5. International Transfers

Your personal information may be transferred to and processed in countries outside the United Kingdom. Where this occurs, we will ensure appropriate safeguards are in place in accordance with applicable data protection laws to protect your personal information.

 6. Data Retention

We retain your personal information for as long as you remain a member of Gundam Base UK Rewards or as necessary to fulfil the purposes for which it was collected. When your data is no longer needed, we will securely delete or anonymise it in compliance with legal obligations. Certain information may be retained after account deletion where required for legal, regulatory, tax, accounting, audit, fraud prevention, or dispute resolution purposes.

 7. Your Rights

Depending on your location and applicable laws, you may have the following rights regarding your personal data:

- Access: You can request a copy of the personal information we hold about you.
- Correction: You may ask us to correct any inaccuracies in your data.
- Deletion: You may request the deletion of your account and personal information. See the Account Deletion section for details.
- Restriction: You may request restricted processing of your data in specific circumstances.
- Data Portability: You can request a structured, machine-readable copy of your data for transfer to another service provider.
- Withdraw Consent: Where consent is required, you may withdraw it at any time.

If you are dissatisfied with how we handle your personal information, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).
Website: https://ico.org.uk
To exercise these rights, please contact our support team at gbaseuk.privacypolicy@bandainamco.co.uk.

 8. Account Deletion
If you wish to delete your Gundam Base UK Rewards account, please contact us at gbaseuk.privacypolicy@bandainamco.co.uk or visit https://www.bandai.co.uk/contact for instructions.Deleting your account is permanent and will result in the loss of your loyalty points and any unredeemed rewards. Please allow up to two weeks for your deletion request to be completed.

9. Cookies

We may use cookies, analytics tools, and similar technologies on our website and application to provide services, analyse usage, improve performance, and enhance the user experience.

 10. Children’s Privacy

Gundam Base UK Rewards is not intended for children under the age of 15, and we do not knowingly collect personal information from children. If we become aware that a child under 15 has provided us with personal data, we will delete it promptly.

 11. Updates to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. The updated Privacy Policy will be posted on our website with the "Last Updated" date. We encourage you to review this policy periodically to stay informed.

 12. Contact Information

If you have any questions or concerns about this Privacy Policy, please contact us at:

Bandai Namco Amusement Europe Limited
37-39 Kew Foot Rd
London TW9 2SS
Email: gbaseuk.privacypolicy@bandainamco.co.uk