Cookies Policy

1.1 What are cookies?

1.Cookies are data stored in the terminal device of an Internet user by the server of the visited website; they are used by the website to send status information to the Internet user’s browser, and by the browser to send status information back to the site (e.g. session ID, language preferences).

 2.Only the issuer of a cookie may read or modify the information contained in such cookie.

 3.There are various types of cookies:

  • session cookies, which disappear once you leave the site;
  • permanent cookies, which remain stored in your device until the end of their lifespan or until they are deleted by you via your browser settings.

 4.You are informed that cookies may be installed on your terminal device when you visit our website.

1.2 Why do we do cookies?

5.Some of the cookies used by Bandai Namco Amusement Europe Ltd. have the sole purpose of enabling or facilitating electronic communication (e.g. detection of login error, identification of connection points).

6.Some cookies are strictly necessary for the provision of an online communication service at your express request (e.g. shopping cart, screen display preferences).

7.And some cookies are used:

  • to analyse the traffic and use of the website, for improving your browsing experience;
  • to improve the relevance of the advertisements displayed on the website;
  • to make the website more user-friendly and interactive. 

1.3 What cookies are we using?

8.The cookies used on the website are:

  • cookies of Bandai UK Ltd;
  • cookies of some third party selected by  Bandai UK Ltd in order to achieve specified purposes.

1.3.1      Bandai UK Ltd cookies

9.The cookies placed by the tools of the Bandai UK Ltd website are detailed in the table below:








Permanent cookie


Save choices related to consent to cookies

365 days


1.3.1      Third-party cookies

  1. Bandai Namco Amusement Europe Ltd also uses services offered by third parties.              Analytics cookies

11.Google Analytics helps us to measure the number of visitors and see how they use the website. It is a statistical tool that allows Bandai Namco Amusement Europe Ltd to improve its website by taking into account the needs of visitors.

12.The data generated by these cookies concern:

  • how you interact with the site, such as the pages you visited;
  • what your IP address is in order to locate the town from where you log in. This data is immediately anonymized after your town has been located and is not disclosed to Google.

13.The cookies used are detailed in the table below:








Session cookie


This cookie is set by websites run on the Windows Azure cloud platform. It is used for load balancing to make sure the visitor page requests are routed to the same server in any browsing session.

The main purpose of this cookie is: Strictly Necessary



Session cookie


This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. This cookie lasts for 2 years by default and distinguishes between users and sessions. It it used to calculate new and returning visitor statistics. The cookie is updated every time data is sent to Google Analytics. The lifespan of the cookie can be customised by website owners.

The main purpose of this cookie is: Performance

2 years




This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. This cookie determines new sessions and visits and expires after 30 minutes. The cookie is updated every time data is sent to Google Analytics. Any activity by a user within the 30 minute life span will count as a single visit, even if the user leaves and then returns to the site. A return after 30 minutes will count as a new visit, but a returning visitor.

The main purpose of this cookie is: Performance

30 minutes




This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. It is not used in most sites but is set to enable interoperability with the older version of Google Analytics code known as Urchin. In this older versions this was used in combination with the __utmb cookie to identify new sessions/visits for returning visitors. When used by Google Analytics this is always a Session cookie which is destroyed when the user closes their browser. Where it is seen as a Persistent cookie it is therefore likely to be a different technology setting the cookie.

The main purpose of this cookie is: Performance





This cookie is set by Google Analytics. According to their documentation it is used to throttle the request rate for the service - limiting the collection of data on high traffic sites. It expires after 10 minutes

The main purpose of this cookie is: Performance

10 minutes




This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour measure of site performance. This cookie identifies the source of traffic to the site - so Google Analytics can tell site owners where visitors came from when arriving on the site. The cookie has a life span of 6 months and is updated every time data is sent to Google Analytics.

The main purpose of this cookie is: Performance

6 months              Cookies to lake the website more user-friendly and interactive

14.To enable you to access certain features of the website, Bandai Namco Amusement Europe Ltd uses services offered by third parties, such as:

  • share buttons (Facebook , Twitter, Google+);
  • video broadcasting on the website (YouTube);
  • social connectors (Facebook, Twitter, Google, Instagram, Twitch, YouTube).

15.These features rely on third-party cookies that are directly placed by service providers.          Facebook

16.Our website may use social plugins (“plugins”) of the social network Facebook .com which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA.

17.These plugins can be recognised by one of the Facebook logos (white “f” on a blue tile or a “thumbs-up” sign) or are marked as “Facebook Social Plugin”. A list of Facebook social plugins with illustrations is available on: https://developers.Facebook .com/docs/plugins/page-plugin.

18.As soon as a web page is being accessed which contains such a plugin, your browser will establish a direct connection with the servers of Facebook. The content of the plugin will be communicated directly from Facebook to your browser and embedded in the web page. We therefore have no influence on the amount of data Facebook obtains through these plugins and thus inform you according to our current state of knowledge:

19.Facebook obtains the information that you have accessed the corresponding page of our website through the embedding of the plugin. If you are at that time logged into Facebook, Facebook will be able to allocate your visit to our page to your Facebook account. If you interact with the plugins, (e.g. use the “Like” button or leave a comment) then this information will be transmitted by your browser directly to Facebook and stored there. If you are not on Facebook, Facebook may still be able to find out your IP address and store it.

20.The plugins of Facebook can be embedded by website providers on their own website or platform. By clicking on the plugin registered Facebook users can automatically leave a note in their Facebook profile that they approve the linked contents of the respective website provider. The embedded Facebook plugin communicates continuously with Facebook and sends data immediately upon visiting the embedding web page to Facebook  — whether or not the user clicks on it.

21.The so-called iFrame (or source text) embedding causes the browser to load apart from the actually accessed website another “page in the page” which contains the respective plugin. In the case of Facebook plugins, this iFrame or source text is entirely created by Facebook and can in principle not be controlled or edited by us.

22.If the user is not logged in or not registered with Facebook, a cookie is still installed which carries identifying information, such as, for instance, B7dcTqgWq3fuDgllFw47QPIO, and is valid for two years.

23.If the browser later re-connects with the server of Facebook, this cookie will be transmitted to the user account and can be used to create a profile. The information stored in the cookie may also still be retrieved retrospectively if the user registers later on Facebook.

24.If the user is logged into Facebook during the current browser session, both the accessed web page and the cookie will be transmitted to Facebook – in this case the session ID will allow for this information to be clearly allocatable to the respective user account.

25.We are not acquainted with the purpose and extent of the data collection as well as any further processing and use of the data by Facebook. For further information on your rights in this respect and on the browser settings options available to protect your privacy, please contact Facebook or refer to Facebook’s data protection information:

26.It is possible to block Facebook social plugins with add-ons for your browser.         Twitter

27.Our websites may use social plugins from the social network operated by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA.

28.These plugins are identifiable by their Twitter logo (white bird on blue square).

29.In particular, they allow you to share the content of our website with your Twitter contacts.          Instagram

30.Our websites may use plugins from the Instagram social network operated by Instagram LLC, 1601 Willow Rd Menlo Park CA 94025 USA.

  1. These plugins are identifiable by their Instagram logo (minimalist camera).

32.In particular, they allow you to share the content of our website with your Instagram contacts.          YouTube

33.Our websites may use YouTube social network plugins operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

34.These plugins are identifiable by their YouTube logo (white triangle in a red rectangle). 

35.They allow you to follow our video channel on this social network.

1.4 Consent

36.When you first visit our website, you are offered to accept or refuse the use of certain cookies.

37.If you decide to refuse cookies, a refusal cookie will be installed on your device so that r Bandai Namco Amusement Europe Ltd records information that you have objected to the use of cookies. If you delete this refusal cookie, it will no longer be possible to know that you wanted no cookie to be installed.

  1. Likewise, when you decide to accept cookies, a consent cookie is installed on your device.

39.This is why consent cookies and refusal cookies should not be deleted from your device. You can change your wishes at any time as described in the section below entitled “How to manage cookies?”.

1.5 How to manage cookies?

40.You have several options to manage cookie and other trackers.

1.5.1      Browser settings

41.Most browsers are set by default and accept cookies, but you can choose to systematically accept or reject all cookies or only cookies from certain issuers. You may also configure your browser to accept or reject cookies on a case by case basis prior to their installation. You may also regularly delete cookies from your device terminal via your browser.

42.Remember to adjust the browser settings on each of your devices (tablets, smartphones, computers).

43.Each browser has its own way of managing cookies and cookies settings. Go to the “Help” menu of each browser to be informed of how to change cookie settings. For example:

44.Please note that setting your browser to disable cookies may restrict you from accessing certain features, pages, or areas of the website and we do not accept any liability for any consequences related to the settings you have chosen.

1.5.2      Third-party party opposition modules

45.You can choose to disable some third-party cookies, by going directly to the web page of the cookie issuer: For example:

1.5.3      Opposition platforms

46.Several platforms of advertising professionals also offer you the possibility to refuse or accept the cookies used by companies that are members of such platforms. Please note that these centralized mechanisms do not prevent advertising displays on the websites that you visit; it will only block the installation of cookies that allow advertisements to be adapted to your fields of interest. 

47.For example, you can go to to refuse the installation of those cookies on your device. This is a website offered by digital advertising professionals grouped within the European association EDAA (European Digital Advertising Alliance) and managed in France by the Interactive Advertising Bureau France.

48.In this way, you will be able to see the companies registered on this platform and which offer you the possibility of refusing or accepting the cookies used by these companies in order to tailor the advertisements likely to be displayed on your device to your browser information:

49.This European platform is shared by hundreds of advertising professionals on the Internet and constitutes a centralized interface allowing you to express your refusal or acceptance of cookies that may be used in order to tailor the advertisements likely to be displayed to your device’s browser.

1.6 Cookie management module

50.A module allows you to choose which cookies you wish to accept and which cookies you wish to refuse on this website.

51.You can access the module and modify your preferences at any time by clicking on this link [insert link to the cookie management module]. 

52.For more information, please refer to our Privacy Policy